Privacy Policy

Who we are

FitCult is an online fitness coaching platform operated by FITCULTINC GLOBAL PTY LTD (ACN 701 468 322, ABN 15 701 468 322), Sydney, Australia. This policy explains what information the FitCult app collects, why, and what happens to it.

What we collect

Account details: your name, email address and password. Passwords are stored only as secure hashes.

Profile details you choose to add: phone, height, date of birth, sex, activity level and units.

Health and fitness information you log, or that your coach records for you: workouts and sets, meals and nutrition, body weight and measurements, weekly progress photos, goals and habits.

Pre-exercise screening: your answers to the safety questionnaire completed at sign-up, including injuries, medications and health flags. This is sensitive information. We only collect it with your consent, so your coach can train you safely.

Extra health questions in the Build: whether you have a mental health condition, epilepsy or seizures, or a brain injury or concussion. Some answers mean we ask for a letter from your GP before we build your program.

GP clearance letters, if you upload one to ask for special approval. A letter can show your name, your doctor and a medical condition.

Messages you send through Support, to your coach, to Harry if you train solo, or to the FitCult dev team.

Health app data, only if you connect Apple Health or Health Connect: the measures you choose from your weight, body fat, resting heart rate, steps, sleep, active energy, blood pressure and height. The app reads them from the day you connect, and writes your finished FitCult training sessions back to the health app. You can stop syncing, and remove everything synced, from Profile, then Health.

Messages between you and your coach inside the app.

Payment records, if your coach charges you through FitCult: the plan, the amounts, the dates and whether each payment went through. We never see or store your card details.

App details: which version of the app you use (iPhone, Android or web) and when you last opened it, so we can help if something isn't working.

Crash reports: if the app hits an error, what went wrong and on which version, so we can fix it. These do not include your name or email.

How we use it

To run your coaching. Your coach sees your logs, measurements, photos, screening answers and messages so they can build and adjust your program.

To operate and improve the app, and to keep your account secure.

We do not sell your information. Nothing you log in the app (training, food, measurements, photos, screening answers or messages) is ever shared with advertisers.

Where it lives

Your account and everything you log is stored securely, with our main servers in Australia. To keep FitCult fast and your information safe, we may also keep copies and backups in other countries, and the companies that help us run the app (hosting, email, payments, crash reporting and AI features) may handle information in Australia, Japan, the United States and other countries where they operate. Wherever your information is held, we protect it to the standard this policy describes and the Australian Privacy Principles require, and we only work with providers who agree to protect it.

Progress photos, profile pictures and any medical certificate live in private storage that only you, your coach, our head coach and the FitCult admin team can open.

GP clearance letters and special approval requests are kept in private storage. Only Harry, our head coach, and the FitCult admin team can open them, not other coaches. They are deleted with your account.

Health app data is stored with the rest of your account and shown to your coach alongside what you log. It is never sold, never used for advertising, and never sent to an AI service. Apple and Google do not receive anything from FitCult beyond the training sessions you choose to write back.

Food search: when you search for a food, the search text is sent to the Open Food Facts database to find matches. Nothing about you is sent with it.

Meal estimates: if you use Snap plate or Say it, your meal photo, or the words you type or say, are sent to an artificial intelligence service run by another company, Anthropic, to estimate the meal. We ask your permission first. FitCult does not keep the photo, and your name, email and account details are not sent with it.

Paying your coach: payments are taken by Stripe on your coach's behalf. You enter your card on Stripe's own page, and Stripe receives your name, email address and card details to process the payment. Stripe handles them under its own privacy policy, in Australia and overseas, including the United States.

Emails about your coaching, such as an invite or a payment request from your coach, are sent through our email provider, which receives your name and email address to deliver them.

Our website

When you visit fitcultinc.com or get.fitcultinc.com we use Google Analytics to understand which pages people visit and how they found us, and the Meta Pixel to measure whether our Facebook and Instagram ads lead to sign-ups. These tools use cookies and similar technology and may receive your device and browser details, the pages you view and, when you send us a form, the fact that you did. They do not receive what you type into the form.

If you fill in a form on our website (a coach application or an early access request), we keep your name, email, phone and answers so we can reply, and we use them only for that.

You can block these cookies in your browser settings, and you can manage how Meta uses ad data at facebook.com/adpreferences.

How long we keep it

We keep your information for as long as your account is open, so your coach can see your history and your progress over time.

When you delete your account, it is removed permanently and straight away. The one exception is payment records: Australian tax law requires a record of each payment (the amount, the date and the coach it went to) to be kept for 5 years, so we keep those, without your training, health or profile information. Stripe keeps its own records of payments too.

Who can use FitCult

FitCult is for adults aged 18 and over. We do not knowingly collect information from anyone under 18. If you believe someone under 18 has an account, email us and we will remove it.

Deleting your account

You can delete your account at any time from Profile, then Delete account. This permanently removes your account, logs, measurements, photos, screening answers and messages. It cannot be undone.

You can also email us and we will delete it for you.

Your rights

We handle personal information in line with the Australian Privacy Principles. You can ask us to access or correct your information at any time. If you have a concern we cannot resolve, you can contact the Office of the Australian Information Commissioner at oaic.gov.au.

Contact

Questions or requests: info@fitcultinc.com.